Pickleberry flowers

We caught up with Isobel from Pickleberry flowers to gain an insight into her passion for all things floral.

Who or what inspired you to set up your business?

I have been around flowers since I was a little girl.  My sister Tessa had a shop in Holt, Norfolk and I spent most weekends growing up in the shop, I loved it,  the smell,  the people, the flowers and watching in amazement at Tessa’s creations so she is definitely an inspiration.

I also thought myself as a bit of a fairy growing up and believed that foxgloves were fairy hats, the inside of a periwinkle flower holds a fairy wand, Lunaria ‘honesty’ are fairy wings. I would never stand on a toadstool,  make a daisy chain and wear it as a crown,  tell the time by a dandelion,  suck the sweet nectar from a nettle otherwise known as a Cinderellas slipper.

So I do believe my childhood has led me down this path.

What do you love most about your work?

I am going to give you 5 things …

  • Creating using ingredients I have grown from seed and watching them grow is really very special.
  • Working out the mechanics behind large installations and arrangements excites me. I think this is why flower school is so important, anyone can flower arrange. Its about working out the mechanics and keeping a perishable product
  • looking its best, time keeping, organising a team all at once in a very short space of time.
  • The fact that when I go for a walk, run or drive I am constantly looking at the ever changing seasonal goods around me,  so I’m working subconsciously.
  • Meeting Brides. I have made some very special relationships. I think the only bridezilla I have ever known was me!!!
  • Making the Bridal Bouquet, it really is the cherry on top of the cake.



What does a typical day in your life look like?

Every day is different, no two the same and I like that, it makes it exciting. Some days its cleaning buckets, sweeping, clearing down and others it’s  ‘wedmin’ (Wedding admin) or meeting a bride for a coffee.

What do you think is the secret of success?

I am still learning this one, but from what I have learnt its to be true and have faith in yourself.

Who or what can’t you work without?

Scissors/Secateurs. I have them everywhere! In every room, in every draw,  in every shed, in the car and in my handbag! I love to forage. I do this legally and with permission from the land owners.

What advice would you give to others thinking of starting a business?

Make sure you love what you are doing and then it will never feel like your working.

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